We’ve been absolutely floored by the amount of support and feedback that we’ve been receiving from the community for Brainiac and what we’re trying to accomplish at Workshop 12. The level of engagement and honest feedback means so much to us! To build the best possible product, we need to know exactly what you like about Brainiac and also what you hope for it to become!
This invaluable feedback means so much to us that we wanted to find a way to give something back to those who follow us. We ran a promotion for our very early supporters who received a 10% discount on their first order by signing up for our newsletter before October 31st, 2015. Since then the news of Brainiac has spread and we’ve gained a lot of new followers who are also providing great feedback and insight, so we sat down and thought of how we could say thank-you to our ever growing list of supporters.
What we came up with is our new “Follower Frenzy” promotion. This promotion rewards our followers as the awareness of Brainiac grows. Every time we gain 100 new followers on one of our social media accounts, or our newsletter, we’ll be giving away 10 new 10% off coupon codes that need to be applied to your preorder within 10 days. After the 10 days, the coupon will expire and can no longer be applied. So a 10-10-10 deal 🙂
So how do you get your hands on one of these coupon codes you may ask?
Once an individual social platform, or our newsletter, gains 100 additional followers/subscribers we’ll be sending out a Follower Frenzy post/tweet/email through that target network. The first 10 to respond to that post/tweet/email will receive their own personal 10% off coupon code that will last for 10 days. Yup, that’s right, you need to use the coupon within the first 10 days that you receive it or else it will expire.
(Example Post for Instagram)
Follower Frenzy Rules
We’re going to be pretty strict with following our rules for winning. Simply because that way it ends up being fair to everyone who participates.
Instagram: Winning a Follower Frenzy reward on Instagram (@workshoptwelve) will require you to be one of the first 10 people to comment on a Follower Frenzy post. Your comment must include a “@” mention of one of your friends and also the hashtag #Brainiac or #brainiac. Once we have our first 10 successful commenters we’ll be sending a direct message to the winners which will include their own personal Coupon Code. Our starting Instagram follower count will be 700 and we’ll be making a Follower Frenzy post shortly to celebrate our over 700 Instagram followers!
Twitter: Winning a Follower Frenzy reward on Twitter (@workshoptwelve) will require you to be one of the first 10 people to reply to a Follower Frenzy tweet. Your reply must include a “@” mention of one of your friends and also the hashtag #Brainiac or #brainiac. Once we have our first 10 successful replies we’ll follow the winners on Twitter and send them a direct message which will include their own personal Coupon Code. Our starting Twitter follower count will be 100 and we’ll be making a Follower Frenzy tweet shortly to celebrate our over 100 Twitter followers!
Facebook: Winning a Follower Frenzy reward on Facebook (Facebook Page) will require you to be one of the first 10 people to comment on a Follower Frenzy post. Your reply must include a mention of one of your friends and also the hashtag #Brainiac or #brainiac. Once we have our first 10 successful commenters we’ll be sending a direct message to those winners which will include their own personal Coupon Code. Our starting Facebook follower count will be 200 and we’ll be making a Follower Frenzy post shortly to celebrate our over 200 Facebook followers!
Newsletter: Winning a Follower Frenzy reward through our newsletter (Sign-up on our website) will require you to be one of the first 10 people to reply to the Follower Frenzy email. Your reply must contain the hashtag #Brainiac or #brainiac. Once we have our first 10 successful replies we’ll email the winners with their own personal Coupon Code. Our starting newsletter follower count will be 500. We haven’t quite hit the 500 mark yet (471 and counting) but we’ll be sending out a Follower Frenzy email once we hit that mark. To be entirely transparent, we are also making changes to our website so that our newsletter follower count is displayed.
How to apply your coupon code
When creating your Brainiac order you will see an area just below your payment information where you can enter your coupon code. This area is revealed by clicking on the “I have a Coupon Code” link. You then can type in (or copy/paste) your coupon code to receive 10% off of your order. Again, this code needs to be used within 10 days and we’ll make sure that we let you know the exact expiry date when we send you your code.
For those of you who have already placed your order without a coupon code and now win a discount as part of our Follower Frenzy promotion, you can simply cancel your existing order and re-enter the new one with your new coupon code. For those who already have applied a coupon code, earning a new coupon code will not give you an additional 10% off of your order. Only one coupon code can be applied to an order 🙂
I also wanted to take the opportunity to remind everyone that with the Brainiac preorder system there are no charges made to your credit card until your Brainiac unit ships out to you (target ship date is in July). If something unforeseen arises, you can also cancel your order at any time if needed.
I think this promotion is going to be a lot of fun! An opportunity for us to give back to our followers, and a chance for our followers to spread the word to their friends, growing our social media numbers and in turn creating more rewards for the community 🙂